What is Your Company’s Brand DNA?


Jeff Samford
Business Partner Marketing Coach

 What is Your Company’s Brand DNA?

Business Partner Marketing Coach, Jeff Samford, helps clients identify their brand’s distinct characteristics

Richmond, VA (Grassroots Newswire) November 21, 2012 – Business owners often compete inextremely competitive market spaces.  Therefore, the importance of communicating your product or service’s brand value to your market cannot be over emphasized. Business owners need to analyze their products and services for their distinctiveness and sellable attributes, according to Jeff Samford of Richmond, a business coach and marketing specialist with Business Partner Marketing Coach®.  “A brand must be unique in its own way; it must have characteristics that make it stand apart from its competitors, and be easily identifiable by the consumers.”

“Companies must perform a ‘brand study’ to identify their brand’s distinct characteristics and sellable attributes or, in other words, their brand DNA,” says Samford. “They then can begin thinking of creative ways to communicate these distinctive qualities to consumers.”

These brand messages, when communicated to the market, become brand promises.  They must be consistently fulfilled and matched by product or service performance.  Why do the Olympics have such a strong brand DNA?  They are ubiquitously known as an organization with the highest standards of achievement and an unwritten promise to entertain. They never fail on this promise.

As a Business Partner Marketing Coach, Samford works with business owners to provide proven marketing strategies and tools, perform brand studies and help create impactful messaging to the marketplace. Whether it is a corporate branding package, a tactical marketing strategy, or a media advertising plan, Samford partners with clients to create effective strategic marketing results.

“Companies must ask themselves on a regular basis, ‘How can I stand out in the market place?’” says Samford. “And the answer is with a brand identity that is clear and easily identifiable.  This can be achieved by using multiple marketing touchpoints with your target audience including public relations, marketing take-away materials, social media, events, creative graphic designs, and brand development.”

Through a unique strategic planning process, Samford helps businesses develop the right brand strategy  together with creative tactics to bring sustainable and affordable market visibility.

For a free consultation with Business Partner Marketing Coach Jeff Samford, call 804-612-0582, or email JeffS@BusinessPartnerRIC.com or visit www.businesspartner-richmond.com

About Business Partner Marketing Coach®
Business Partner Marketing Coach offers a full suite of unique strategic marketing coaching services with the Rapid Impact Solutions specifically designed to tactically increase leads, drive sales and ultimately boosts a business’s bottom-line.  Also provided are creative marketing services such as digital media, printing, signs & banners, tradeshow displays & graphics, promotional gifts, embroidered apparel, and website & graphic design.  Entrepreneur Magazine recently ranked Business Partner on the prestigious 2012 Franchise 500 Rankings.   More information is available at www.businesspartner-richmond.com