Bio & Resume


Jeff Samford

Coach & Founder

Jeff Samford has been coaching and optimizing the potential of professionals since 1990. He works with business owners and executives who desire more.

Jeff has served in a variety of executive and leadership roles for medium and large sized organizations, including multiple Fortune 500’s. He is a charismatic leader who has facilitated change and significant growth in all sized private and non-profit organizations.  Jeff has successfully led organizations in the areas business development, marketing, sales, operations, and the like. He is a former board member and past president of West Richmond Businessmen’s Association.

Jeff is committed to serving.  He founded and chaired an annual golf tournament that raises ~ $30,000 every year for local charities.  He serves as softball tournament director for Virginia Special Olympics.  Jeff volunteers his leadership at church and in the community, including serving on council, as a worship leader, finance chair, bible study facilitator, STEP (strategies to elevate people), and more. Jeff cofounded MACHO (men across congregations helping others) which has served Feed More, Housing Families First, YMCA, and others.

Jeff has been a featured speaker for various professional organizations and business groups, aspiring business startups, and continuing education sessions.

When he’s not coaching, you can find Jeff reading, listening to podcasts, exercising, golfing, attending collegiate level and professional sporting events, or traveling with his family exploring the wonders God has gifted us all.

Are you ready to explore? Are you ready to transform your outcome?