Month: October 2013

Need #revenue? define ideal customer profile, #marketing plan & metrics; repeat #sales plan http://ow.ly/qnp7p

In an efficient marketplace, no individual #marketing technique provides a sustainable advantage http://ow.ly/qnoOB

“The key to success is to always identify which customers are the true drivers of the purchase decision.” http://ow.ly/qnozM

the #ownership stack correlates to profit by increment of 6.6% for each one implemented; start with the #plan http://ow.ly/qnodz

Effective #leadership by @jimcollins 1 – service to a cause/purpose; 2 – challenge & growth; 3 – communal success http://ow.ly/qmiUw

Sustainable revenue & profit growth doesn’t come from marketing tactics, but from a holistic focus on the customer, a clear growth strategy, & alignment between metrics & goals http://ow.ly/qix3A

#Failing is more about testing & learning – #failure should lead to outrageous #success – hear from Seth Godin http://ow.ly/q693z