Contact:   Jeff Samford

                        Business Partner Marketing Coach



Create High Impact Trade Show Results within a Reduced Budget

Richmond, VA (Grassroots Newswire) September 25, 2012 – One effective way of increasing brand awareness for companies is participating at industry trade shows, according to Business Partner Marketing Coach® Jeff Samford of Richmond.  As companies consider which tradeshows to attend in the fall and spring season to demonstrate their value, products & services, they also need to strategically plan on how to get the most out of their time and effort.  Samford says companies should implement effective trade show strategies to stand out from the competition, while maintaining pre-defined budgets.

“It’s tempting for companies to significantly cut their marketing and sales budgets in a challenging economy,” says Samford.  “Rather than sacrifice participation at trade shows completely, more cost-effective marketing approaches  –  such as participating in the highly visible exhibitions, crystallizing the message, speaking in addition to exhibiting, inviting a few key prospects, working the media, and partnering with others who augment their offerings – all can result in lower costs and more qualified leads.

“Our team of marketing professionals helps businesses reassess and possibly downsize their booth space, and focus on maximizing pre-show and post-show communications,” continued Samford.  “The savings can be applied to more critical tactics such as graphics and innovative ways of distributing business materials.”

While the trade show world is not immune to a slow economy, according to a research study by McGraw-Hill, companies that market during economic downturns can achieve dramatic results.  The study of over 600 businesses in the 1981-1982 recession found that businesses that maintained or increased their ad spending during this recessionary time averaged significantly higher sales growth during the recession and in the following three years.

Through a unique strategic planning process, Business Partner Marketing Coaches enable businesses to optimize their investments by developing the right marketing and sales plan together with creative tactics that will bring sustainable and affordable market visibility.  Samford helps clients balance their need to reduce costs with their need to sustain and grow market share for the long run. “Our coaching process and Rapid Impact Strategies are designed to do just that,” Samford added.

A Business Partner Marketing Coach works with proven marketing strategies and has tools to measure advertising and branding ROI across many types of campaigns. Whether it is a corporate branding package, a tactical marketing strategy, or a media advertising plan, Business Partner Marketing Coach Samford partners with clients to create effective strategic marketing results.

For a free consultation with Business Partner Marketing Coach Jeff Samford, please call 804-612-0582, email or visit

About Business Partner Marketing Coach®
Business Partner Marketing Coachuniquely offers a full suite of strategic marketing coaching services with the Rapid Impact Solutions specifically designed to tactically increase leads, drive sales and ultimately boosts a business’s bottom-line.  Also provided are creative marketing services such as Digital media, Printing, Signs & Banners, Tradeshow Displays & Graphics, Promotional Gifts, Embroidered Apparel, and Website & Graphic Design.  Entrepreneur Magazine recently ranked Business Partner on the prestigious 2012 Franchise 500 Rankings.