In past, co’s mktg depts would tell you
In past, co’s mktg depts would tell you about their brand; now #social_networking tells the world about their favorite & least brands #AMA RVA
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“You don’t have to be great to start,
“You don’t have to be great to start, but you have to start to be great” – Zig Ziglar So when do you start the next chapter of #greatness?
Great story on how a popular #brand t
Great story on how a popular #brand transformed itself & results via deeper understanding lives of #consumers http://ow.ly/MhHRb
CMO’s struggle to deliver consistent cu
CMO’s struggle to deliver consistent customer #experiences.Technology plays role, as does purpose, culture & mission http://ow.ly/LLwj0
CEO #Investment priorities in 2015 per G
CEO #Investment priorities in 2015 per GartnerBI: 1 digital mktg 2 e-commerce 3 CEM 4 BI & analytics 5 cloud 6 big data 7 mobility
Never stop #learning; #leadership is abo
Never stop #learning; #leadership is about humility & optimizing others; and always surround yourself with #mentors http://ow.ly/LLsB3
#Innovation occurs for many reasons, but
#Innovation occurs for many reasons, but the easier it is to #commmunicate, the faster change happpens
‘The only unique assets for gaining com
‘The only unique assets for gaining competitive advantages are the skills & dedication of its employees’ Robert Reich http://ow.ly/KMHPD
Community engagement= #Purpose aligned w
Community engagement= #Purpose aligned w/Profit, employee engagement & co’s raise voice to advance social change http://ow.ly/KBv8h
50% of Civic 50 companies incl. communit
50% of Civic 50 companies incl. community #engagement as a formal written component of employees’ performance reviews http://ow.ly/KBuB4